Google Ads - Faster, Better and Smarter way for lead generation

PPC, Paid search and paid social are key components of a B2B digital marketing strategy where you are looking to build some predictability into your lead generation. Whilst waiting for the value of your SEO work to start paying dividends, performance based tactics can provide short-term results.

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Performance

Paid campaigns for faster results

PPC and SEO compliment each other well in the sense that one can drive short term results while you are waiting for the long-term benefit of SEO work to take hold.

We utilise PPC & paid social campaigns to provide our clients with potential quicks win and more targeted results, whilst putting in place longer term strategies using SEO and content.

Lower volume, larger returns. Paid strategies focusing on quality over quantity.

We specialise in work on B2B PPC & paid search campaigns targeting niche markets that don’t always have the highest search volumes. They do, however, often return higher deal values, often reaching into the millions. B2B is often about quality over quantity.

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Reporting

Real-time reporting built into a custom dashboard

Our B2B PPC Agency clients all have their own custom dashboard where we can plug Google Analytics, Search Console and Google Ads into the same view, along with wider conversion and lead generation data.

Google Certified PPC Agency

Google Certified

Google Search Certified Professional

PPCBox maintains high levels of performance optimisation scores. Our PPC Strategists meet Google certification standards. We manage considerable media budgets of our clients. Schedule a call our our consultant now.

keyword research

Keyword Research

Keyword research to support paid search

Keyword research is a pivotal part of any paid search campaign and strategy. Get the keyword research and planning wrong and you have already fallen at the first hurdle.

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Retargeting

Add momentum with retargeting campaigns

Retargeting campaigns are an effective way of staying top of mind and re-engaging website visitors and your audiences across the digital channels they are using every day.

Our Approach

Quality over quantity

Improve Conversion Rates

We focus on transactional keywords where buyers are ready to get in touch, relevant to the stage in their buyer journey.

Quality UX & Web Design

Great search ads require great landing pages, optimised for conversion. Too often search ads are let down by the quality of the landing pages behind them.

High Quality Scores

All of the above lead us to focus on running search adverts that have high quality scores and therefore drive down the cost per click.

PPCBox team around table

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